If you search "website cost India 2026" you'll find answers ranging from ₹5,000 to ₹50,00,000. Both numbers are technically correct. Neither is useful.
The range is that wide because "website" covers everything from a one-page Wix landing page to a custom SaaS platform with 10,000 users. Asking "how much does a website cost" is like asking "how much does a vehicle cost." The answer depends entirely on what you're actually building and why.
This post gives you the real numbers — broken down by type, with honest context on what drives the price at each level. No padding, no vague ranges meant to avoid commitment.
The Short Answer
Before the detail — here are the honest ranges for Indian businesses in 2026:
- Landing page (1–3 pages): ₹10,000–₹30,000
- Business website (5–15 pages): ₹25,000–₹1,50,000
- E-commerce store: ₹45,000–₹5,00,000
- Web application or portal: ₹1,50,000–₹20,00,000+
Each range is wide because the work inside it is genuinely different. A ₹25,000 website and a ₹1,50,000 website are not the same thing. Below, we break down what you're actually getting at each level.
Landing Page: ₹10,000–₹30,000
A landing page is a single focused page — one product, one service, one campaign. Its only job is to get a visitor to do one specific thing: call you, fill a form, buy something, sign up.
At ₹10,000–₹15,000, you're typically working with a freelancer on a template. The page will look reasonable and work on mobile. What you give up is customisation, speed optimisation, and any SEO work.
At ₹20,000–₹30,000 from a professional agency, the page is custom-designed to your brief, fast (90+ Lighthouse score), and built with proper conversion structure — a clear headline, a single call to action, trust signals in the right places.
Timeline: 1–2 weeks from a clear brief.
Right for: Product launches, campaign-specific traffic, businesses that need one clear conversion point before investing in a full site.
Business Website (5–15 Pages): ₹25,000–₹1,50,000
This is the most common project type — homepage, about, services, contact, and a few supporting pages. Done well, it generates enquiries, builds credibility, and ranks on Google. Done badly, it just sits there.
The range is wide because the gap between a template and a custom build is real and significant.
₹25,000–₹50,000 typically gets you a professionally set-up template (WordPress, Wix, or similar) with your content, your branding, and basic SEO. The site will look competent. Load times and customisation flexibility depend heavily on the template chosen and the developer's skill.
₹50,000–₹1,00,000 is where you start getting custom design — layouts built for your specific audience, not adapted from someone else's structure. A competent developer at this range will also deliver proper on-page SEO, mobile-first design, and clean code that doesn't break when you need to change something.
₹1,00,000–₹1,50,000 is for businesses with more complex requirements — multiple service lines, a careers section, integration with external tools (CRM, booking system, WhatsApp Business API), or content-heavy sites that need careful information architecture.
Timeline: 3–6 weeks, depending on how quickly content is provided.
Right for: Most small and mid-size businesses getting a professional digital presence for the first time, or replacing a website that no longer represents them properly.
E-Commerce Store: ₹45,000–₹5,00,000
E-commerce is more complex than a business website because it involves product management, payment gateways, order tracking, inventory, and customer accounts — all of which interact with each other.
₹45,000–₹1,00,000: A Shopify or WooCommerce store with a quality theme, your products loaded, payment gateway integrated (Razorpay or PayU), and basic shipping configuration. Suitable for businesses selling up to a few hundred SKUs with standard checkout flows. Shopify has ongoing monthly platform fees; WooCommerce does not but requires more maintenance.
₹1,00,000–₹2,50,000: A custom-designed e-commerce store with a theme built specifically for your products. This range covers custom filtering, multi-currency support, customer loyalty features, WhatsApp abandoned cart recovery, and third-party integrations (accounting, ERP, shipping aggregators).
₹2,50,000–₹5,00,000: Fully custom e-commerce, typically built on Next.js or a headless commerce architecture. Suitable for businesses with complex catalogues, custom pricing rules, B2B buyer portals, or specific checkout logic that off-the-shelf platforms cannot handle. This is what White Mica came to us for — they needed a store built around how they actually sell, not a template adapted to approximate it.
Timeline: 5–12 weeks, depending on catalogue size and custom requirements.
Right for: D2C brands, retail businesses moving online, exporters, and any business where the store itself is the primary revenue channel.
Web Application or Portal: ₹1,50,000–₹20,00,000+
A web application is software that runs in a browser — an admin portal, a SaaS product, a booking system, a client management platform, a custom CRM. This is not a website with extra pages. It is a software product that happens to be accessed via a browser.
₹1,50,000–₹5,00,000: A focused application with a defined scope — a booking or appointment system, a basic client portal, an internal operations dashboard, a lead management tool for a specific workflow. At this range, you're getting a professional MVP that solves a clear, well-defined problem.
₹5,00,000–₹15,00,000: Multi-user applications with role-based access, real-time features, integrations with third-party services (payment gateways, WhatsApp API, ERP systems), and mobile responsiveness. SS Night's platform — website, two admin portals, real-time chat, and payment automation — was built in this range across a 4-month engagement.
₹15,00,000+: Enterprise-grade applications, multi-tenant SaaS platforms, applications with complex business logic, or systems that need to scale to thousands of concurrent users. At this level, architecture decisions become as important as feature decisions.
Timeline: 10–24 weeks for an MVP, depending on complexity.
Right for: Businesses that have outgrown what off-the-shelf software can do, or founders building a product.
Why the Same Type of Website Has Such a Wide Price Range
Four factors drive most of the variation:
Template vs custom. A template is someone else's design adapted to your content. A custom build starts from your brand, your audience, and your goals. Templates are faster and cheaper. Custom builds perform better, are easier to maintain, and don't look like five other companies in your industry.
Freelancer vs agency. A good freelancer can do excellent work for less than an agency. The difference is bandwidth and accountability. A freelancer is one person — if they're sick, busy, or have moved on when you need a change six months after launch, you have a problem. An agency has a team and a process, which costs more but reduces your risk.
What's included. Two quotes for "₹40,000 for a website" can mean completely different things depending on whether they include copywriting, SEO setup, image sourcing, mobile testing, post-launch support, and hosting configuration. A lower quote that excludes these items is rarely actually cheaper once you add them back.
Where the agency is based. An agency in Delhi NCR or Mumbai has higher costs than one in a Tier-3 city. That doesn't mean the Tier-3 agency is worse — but it does mean pricing alone tells you nothing about quality.
What to Ask Before You Pay Anyone Anything
Five questions that will tell you almost everything:
1. Is this price fixed? The answer should be yes, with a written scope document. "We'll figure it out as we go" means the invoice will be larger than the quote.
2. Who will actually build it? The person who pitches you should be able to name the person who will do the work. If they can't, the work is likely being passed to someone you haven't met.
3. Can I speak to a recent client? A confident agency will connect you directly. Offering a pre-written testimonial instead is not the same thing.
4. What's not included? Ask this specifically. Every scope has limits. The ones that matter are the ones nobody mentions until the project has started.
5. What happens after launch? A website is not a one-time purchase. It needs updates, maintenance, and eventually improvements. Know what support looks like before you sign.
The Bottom Line
A website is not an expense. It is infrastructure — the digital foundation everything else your business does online sits on top of. Built properly, it generates enquiries, builds credibility, and ranks on Google for years. Built cheaply, it needs to be redone in 18 months.
The right budget for a website is not the minimum you can spend. It is the minimum you need to spend to get something that actually works for your business.
If you're not sure what that number is for your specific situation — that is exactly what a free consultation is for. We'll look at what you're trying to achieve, tell you honestly what it will take, and give you a fixed price before any work starts.
Chat with us on WhatsApp → or start with a free conversation →
Written by
Deepak Goyal
Founder, web.aakrati · Delhi NCR
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