About the Client
White Mica is an Australian lifestyle brand selling premium home and personal care products. Operating out of Australia with a customer base that shops online, the brand needed more than a pretty website — it needed a store that could convert browsers into buyers without friction, and do it reliably across devices, time zones, and payment methods.
The Project
We built a full e-commerce store with product catalogue, category management, shopping cart, checkout flow, and payment gateway integration suited to the Australian market. Inventory management was wired in from the start so the team could manage stock without developer involvement. Mobile optimisation was a primary requirement, not an afterthought — the majority of their traffic comes from phones. The design keeps the focus on product imagery and minimises the distance between landing and purchase.
Impact
White Mica's store operates 24/7 without manual intervention. Orders process automatically, inventory updates in real time, and the checkout conversion rate improved over the previous setup. The brand now has a reliable digital retail channel that scales with their catalogue.
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